The Horizon Seed Company, a company I created for the project, was used as the inspiration for a set of logo designs. The project required the logo to be transferable from a horizontal to a vertical version. Two separate logo marks were created to achieve the requirement. The logo mark was inspired by the many aspects of farming today. The blue seed represents the sky and the green symbolizes the plants themselves. They are overlapping to show that all of the farmer's efforts work together to allow a seed to grow successfully. In addition to the logo creation, I was asked to create a brand style guide for the logos including installation of the logos onto possible products, logo misuses, a clear space guide, and a black and white version.
Logo: Adobe Illustrator; Brand Style Guide: Adobe InDesign
To view all the pieces in the series, click through the slideshow. Each image can be enlarged individually.